Six creatives a month could not feed the spend
Helio Home was scaling paid social on six new creatives a month, produced through a studio shoot with a six-week lead time. Every winning ad burned out before the next batch arrived, so spend was capped by creative supply, not by demand.
Influencer UGC filled some of the gap at $400 to $900 per video, with no control over turnaround.
Sixty variants a month, scripted against what already won
We built a creative pipeline: hooks written against the winners in the account, generated with AI video models, cut for Meta and TikTok, and delivered in weekly batches the media buyer can test immediately.
Every ad is tagged by hook, format and offer, so performance data flows back into the next batch of scripts. The account learns instead of starting over.
Creative stopped being the constraint
Twelve months of account data from Helio Home's Meta and TikTok ad accounts, compared with the twelve months before.
In their words
“We went from six new creatives a month to sixty. The testing calendar finally runs ahead of spend, not behind it.”
What we would do next
Localisation into three more markets using the winning hooks, at roughly a third of the cost of reshooting. Scoped at $4K per market per month.
Nothing here is committed. It is the honest answer to the question the client asked at handover, and the estimate we gave for it.
Team on this project
The same people who scoped it built it. No handover to a delivery pod.
Related work
Questions about this project
No. They are AI-generated presenters, licensed for commercial advertising use, disclosed to the platforms where disclosure is required. No real person's likeness is used without a signed release.
Concepts within 3 business days of the brief, first finished batch within 10. After that, weekly.
Helio Home was paying $400 to $900 per influencer video. The equivalent batch through this pipeline lands under $150 per finished ad at volume.
Helio Home does, outright, including the source projects and the hook library.