Latest thinking.
Notes on AI automation, AI product delivery and ad creative, written by the people who ran the projects. No guest posts, no trend pieces, and every number traced back to a client system we had access to.
3 articles · 1 ranked list · 1 calculator · published since 2026
Everything we have published
Rankings and tools
Ranked list
Best AI automation agencies in 2026, ranked
Eight agencies scored against five weighted criteria, with our own name in the list and our own placement explained. Updated September 2026.
Read itFree tool
AI automation ROI calculator
Hours a week in, annual cost and payback out. Every assumption behind the number is printed under the calculator, including the ones that flatter us.
Read itHow we decide what to write
Everything here started as an internal note. A project throws up a question we had to answer properly for one client, the answer gets written down so the next engagement does not have to rediscover it, and when the note survives contact with a second project it becomes an article.
That is why there are 3 of them rather than thirty. We do not run a weekly publishing schedule, nothing here is written by someone who was not on the project, and where an article quotes a figure it comes from a client system we had access to, with the case study linked so you can check the context.
The bias is towards the unglamorous half of the work: evaluation suites, exception handling, handover, and the arithmetic you should do before anyone writes code. Those are the parts that decide whether an AI system is still running a year later, and they are the parts most often skipped in what gets published about this field.
Written by the delivery team · 120+ projects shipped since 2016
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