AI for ecommerce brands: sixty ad variants a month and a back office that runs itself.
Two things cap an ecommerce team: how fast creative can be made, and how much of the week the back office eats. We work on both, and the first result of either lands inside a month.
Ecommerce teams arrive with one of two problems, and usually both. The first is creative supply: paid social burns through ads faster than a studio can produce them, so spend gets capped by the production calendar rather than by demand. The second is the back office nobody staffed on purpose, where supplier POs, invoice matching, returns and review requests quietly consume a full-time person.
Helio Home had the first. Six new creatives a month from a studio shoot with a six-week lead time, against a budget that wanted to grow, so every winning ad burned out before the next batch arrived. We replaced the shoot with a pipeline. The account went from six new creatives a month to sixty, and blended ROAS moved from 1.9x to 3.1x across 340 ads.
Marlowe & Co had the problem brands mention last, which is the store itself. An eight-week checkout rebuild lifted conversion 18%. That is the cheapest media buy available to a brand, because the traffic is already paid for.
Ecommerce at a glance
- Usual first project
- One month of ad batches, or one ops workflow
- Time to first output
- Concepts in 3 days, first batch in 10
- Systems we meet
- Shopify · Klaviyo · Gorgias · ShipStation · Xero
- Price floor
- $3,500 a month for creative, $4,000 for a pilot
- Cases on this page
- Helio Home · Marlowe & Co · Arclight
Creative supply is the real cap on spend
Ask a growth lead what limits their budget and the answer is rarely money. It is that the three ads carrying the account are fatiguing, the next batch is two weeks out, and nobody wants to scale into a creative that is already declining. The constraint is production throughput, and no amount of bid tuning fixes it.
Our answer is a pipeline rather than a shoot. Hooks get written against the winners already sitting in your account, generated with commercially licensed AI video models, cut for Meta and TikTok in the ratios each placement wants, and delivered in weekly batches your buyer can test the day they land. Helio Home's creative lead time went from six weeks to five days.
Volume on its own is noise. Every ad is tagged by hook, format and offer, so what the account learns in week three writes the scripts for week four. That loop is the difference between sixty ads a month and sixty guesses a month.
The back office nobody budgeted for
Behind the storefront sits a set of tasks that grew one exception at a time: matching supplier invoices to purchase orders, chasing the ones that do not match, updating the order sheet, answering where is my order, tagging returns, requesting reviews, and assembling a number for the founder every Monday.
Coastline Logistics is not a DTC brand, but its order flow has the same shape as yours: fourteen manual steps across three teams, two days end to end. Rebuilt as a single automated run, it finishes in three minutes and fifty-six seconds and gives back 698 hours a month. The equivalent work in a smaller ecommerce operation is cheaper and faster to fix, because there are fewer systems in the way.
The test we apply is simple. If a task follows a written policy and touches a system with an API, it is a candidate. If it needs a judgement call about a customer, it stays with a person, with the context assembled in front of them so the call takes a minute instead of ten.
Where the store itself still leaks
Paid social gets attention because it has a dashboard. The checkout usually does not, which is how an 18% lift sat unclaimed in Marlowe & Co's funnel: a slow third step, a payment method the audience wanted and did not have, and error states that told the shopper nothing useful.
We treat a storefront the way we treat any operational interface. Watch real sessions, find the exact step where people stop, rebuild that step, and measure it against the conversion rate you had before on your analytics rather than ours. Full redesigns are usually the expensive way to buy a smaller number.
What we will not automate for an ecommerce brand
Refunds, chargeback disputes and anything that moves a customer's money stay behind a human approval. An agent can gather the evidence, draft the reply and pre-fill the form; a person presses the button. That is a policy we hold rather than a technical limit we hit.
We also do not hand over brand voice. Hooks and product copy are drafted against your existing writing and your winners, and someone on your side signs a batch off before spend goes behind it. AI presenters are disclosed to the platforms where disclosure is required, and no real person's likeness is used without a signed release.
What an ecommerce engagement costs and how long it takes
Creative runs as a monthly retainer from $3,500, covering scripting, generation, editing and weekly batch delivery. Automation pilots start at $4,000 and are usually live in three weeks. Storefront and custom software work starts at $15,000, and most projects land between $15,000 and $80,000.
Every engagement opens with a thirty-minute scoping call, then an audit week that produces a written plan and a fixed price. The estimate is fixed after the audit rather than guessed before it, and it is not revised halfway through. You own the ad source files, the hook library, the workflows and the code.
What changed, measured
Twelve months of Helio Home's Meta and TikTok account data against the twelve months before, plus the Marlowe & Co checkout rebuild. Their reporting, not ours.
Ecommerce work that shipped
Where to go next
AI video ads
Weekly batches of UGC-style creative, scripted against the winners already in your account.
AI automation
Order, invoice and returns workflows rebuilt as one run with exceptions routed to a person.
Invoice processing
Three-way matching against your PO data, with variances sent back to the buyer.
Questions we get from ecommerce teams
They work as a volume layer, not as a replacement for the creators your audience already knows. Most of our ecommerce clients run both: AI-generated variants carry the testing load week to week, and two or three real creators carry the launches. If the person on camera is the proof, hire the person.
Plan on 20 to 30 finished variants across three or four hook families, with the offer and landing page held steady while they run. Helio Home reached a stable read inside the first month at sixty variants, which is the main argument for volume.
Not for being AI-generated. Both platforms require synthetic media to be labelled in defined cases and we label accordingly. Ads get rejected for the reasons they always were: unsupported claims, restricted-category imagery and copy that promises an outcome.
Yes. Shopify, WooCommerce and headless storefronts are all straightforward, and the automation side connects to Shopify, Klaviyo, Gorgias, ShipStation, Xero and NetSuite through their APIs. The audit week confirms which of your systems can be reached directly and which need a scheduled file drop instead.
On creative, one month of batches at the $3,500 floor, which is enough to see whether the hooks land. On operations, a single workflow pilot at $4,000 — usually invoice matching or returns triage, because both have an hour count behind them you can check afterwards.
You do, outright: finished ads, source projects, the hook library, the automation and its documentation. Eazetech keeps no access after the 30-day support window unless you ask us to stay on a retainer.
Have a ecommerce problem shaped like this?
Thirty minutes on a call answers fit and gives you a rough estimate. The audit week that follows produces a written plan and a fixed price, and you keep the plan either way.