Home / Pricing

How we price.

Three ladders, published floors, and a fixed price at the end of week one. Engagements start at $5K and most projects run $15K to $80K.

$2,000
automation audit, one week, refunded against the pilot
$1,800
12 AI ads, delivered 10 days from the brief
$5,000
software scoping, fixed, two weeks
98%
of clients return for a second project

Prices you can act on before you call

Most software and AI suppliers treat price as the last thing you learn. That works for the supplier and costs you three weeks. So here is the whole ladder: what the first rung costs, what the typical band is above it, how long each rung takes and what you actually receive. If the floor is above your budget you will know in ten seconds rather than after a proposal.

The numbers below are floors and ranges, not quotes. Every engagement gets a fixed price at the end of the first week — the audit for automation, the scoping engagement for software, the pilot batch for ads. That week exists so the fixed price is real. We would rather charge for the week than guess for free and correct the guess in an invoice later.

The same ladder is quoted to a two-person startup and to an insurance carrier. What moves the price is the work, not the logo: how much of your process is written down, how many systems have to be integrated, how accurate the output has to be without a human in the loop, and how much of your security and procurement process we have to pass through. That list is spelled out further down the page.

the short version

  • Software: fixed $5,000 scoping, then $15,000 to $150,000 to build
  • AI video ads: $1,800 for 12, or $3,500 to $8,000 a month
  • AI automation: $2,000 audit, then $4,000 to $50,000 to build
  • Retainers: from $2,500 a month, 30 days notice, no lock-in
  • Fixed price after week one. Milestone billing. Net 14.

Nothing on this page is a starting position for a negotiation. It is what we charge.

Software & AI development

Four rungs from a two-week scoping engagement to a standing team. Custom software, LLM products and AI agents, designed and engineered by the same people.

Scoping

$5,000
fixed, credited against the build
Flat fee, no range2 weeks
  • Two weeks with a product lead and an engineer
  • Architecture, data model and integration map
  • A build plan broken into two-week slices
  • A fixed price for the build, valid 60 days
  • A written recommendation, including do not build it

Who it is for. You know the problem, not the shape of the solution, and you need a number your board will accept before anyone writes code.

Book a scoping call

Prototype

$15,000
floor
Typically $15,000 to $40,0004 to 8 weeks
  • One working path through the product, in your stack
  • Real data, real authentication, real integrations
  • Product and interface design, not wireframes
  • An evaluation set if there is a model in the loop
  • Weekly demos of the running thing

Who it is for. Teams testing whether an AI feature or a new product is worth funding, and who need something a customer can use rather than a deck about it.

Scope a prototype

Production build

$40,000
floor
Typically $40,000 to $150,0008 to 16 weeks
  • The full product, hardened and monitored
  • Evaluation suite, logging and rollback
  • Security review inside your own cloud account
  • Documentation, training and 30 days of support
  • Handover of repository, infrastructure and evals

Who it is for. Companies putting a product in front of customers or staff who depend on it, where downtime and wrong answers both have a cost.

Software development

Ongoing team

$12,000
per month, from
Two to five people, billed monthlyRolling, 30 days notice
  • A named team, not a rotating bench
  • A roadmap you set, re-cut every two weeks
  • Model and dependency upgrades as they land
  • On-call for the systems we built
  • Monthly written report on what changed and why

Who it is for. Clients who have shipped with us and want the same people to keep building, without running a permanent hiring process.

Talk about a team

Custom

Custom
quoted after scoping
Multi-team programmes, regulated environmentsQuoted per phase
  • Several parallel workstreams under one plan
  • Procurement, vendor review and security questionnaires
  • Data residency and audit requirements
  • Migration from an incumbent supplier
  • Fixed price per phase rather than per project

Who it is for. Programmes above $150,000, or anything where legal, security and procurement have to sign before engineering starts.

Start with scoping

The honest bit. Scoping is $5,000 and it is credited against the build if you go ahead within 60 days. If the two weeks show that the build is not worth doing — the volume is too low, an off-the-shelf tool already covers it, or the data is not there yet — that is what the report says, and $5,000 is the entire cost of finding out.

AI video ads

Ad work starts at $1,800 for a one-off pilot batch, or $3,500 for your first month. Above the pilot it is priced per finished ad and billed monthly — and a finished ad means scripted, generated, cut for Meta and TikTok, captioned, cropped and tagged, not a raw clip you still have to edit.

Pilot batch

$1,800
$150 per finished ad
12 ads, one-off, no retainer10 days from brief
  • 12 finished ads, cut for Meta and TikTok
  • Four hook angles written against your current winners
  • 9:16, 1:1 and 4:5 crops of each
  • Captions burned in, plus clean masters
  • A testing plan your media buyer can run as delivered

Who it is for. Advertisers spending $20,000 a month or more who want to see whether AI creative beats their control before signing anything monthly.

Book the pilot

Growth

$3,500
per month · $175 per ad
20 ads a monthWeekly batches, first within 10 days
  • 20 finished ads a month in weekly drops
  • Hooks rewritten each week against last week's results
  • Tagging by hook, format and offer so data compounds
  • One localisation pass into a second market
  • A monthly creative review with the buyer

Who it is for. Accounts where creative supply, not budget, is the ceiling — the winner burns out before the next batch lands.

AI video ads

Scale

$8,000
per month · $133 per ad
60 ads a monthWeekly batches, standing calendar
  • 60 finished ads a month across two brands or lines
  • A maintained hook library owned by you
  • Localisation into three markets
  • Static and carousel cutdowns from the same shoots
  • Named producer and creative director on the account

Who it is for. Brands running paid social as a primary channel, at the volume Helio Home ran to reach 3.1x blended ROAS across 340 ads.

See the Helio Home case

Custom

Custom
below $120 per ad above 100 a month
100+ ads a month, or multi-market rolloutsQuoted per quarter
  • Volume above 80 finished ads a month
  • Six or more markets from one master batch
  • Talent and likeness agreements handled with your legal team
  • Direct delivery into your ad account and asset library
  • Quarterly commitment in exchange for the lower unit price

Who it is for. Advertisers whose per-ad cost matters more than the monthly total, and who can absorb a standing weekly delivery.

Ask for a volume quote

The honest bit. The pilot is deliberately small so that a no is cheap. If 12 ads do not beat your control on cost per acquisition within 30 days of testing, stop there — you keep the ads and the hook library either way, and we will tell you plainly whether more volume is likely to change the answer or whether the problem is the offer rather than the creative.

AI automation

Automation is priced off measured hours, not off a tool licence. The audit counts the hours first so the pilot can be quoted against a number you already believe.

Audit

$2,000
refunded against a pilot
Flat fee, one workflow area1 week
  • Every step mapped with its owner and its duration
  • Hours per month counted from your own timesheets
  • A ranked list of what to automate and what to leave
  • Tool recommendation: n8n, Make, Zapier or code
  • A fixed price for the pilot

Who it is for. Operations leads who suspect a process is expensive but cannot yet prove it in hours, and need the map before the build.

Book an audit

Pilot workflow

$4,000
floor
Typically $4,000 to $9,0003 weeks
  • One workflow, end to end, running in production
  • Error handling, retries and checkpointed reruns
  • Exception routing into Slack or email with context
  • A run log you can read without asking us
  • Handover, documentation and 30 days of support

Who it is for. Teams with one clearly painful process — invoice matching, lead routing, onboarding paperwork — that runs often enough to pay back inside a year.

AI automation

Programme

$15,000
floor
Typically $15,000 to $50,0006 to 12 weeks
  • Four to ten connected workflows in one operation
  • Shared credentials, logging and alerting layer
  • Custom code where the drag-and-drop tools stop
  • Adoption work: training, run books, an internal owner
  • Measurement against the audit baseline

Who it is for. Operations spanning several teams and systems, of the kind that took Coastline Logistics from 14 manual steps to one trigger.

See the Coastline case

Ongoing

$2,500
per month, from
Monitoring, changes and new workflowsRolling, 30 days notice
  • Monitoring and on-call for the workflows we built
  • Changes when your suppliers or systems change
  • One new or rebuilt workflow per quarter included
  • Model and connector upgrades as they land
  • A monthly note on run volume, failures and hours saved

Who it is for. Companies running automations that the business now depends on, without an internal person who owns them.

Talk about support

Custom

Custom
quoted after the audit
Regulated data, on-premise, or wall-to-wall rebuildsQuoted per phase
  • Self-hosted or air-gapped deployments
  • Regulated data flows with audit trails
  • Migration off an incumbent automation vendor
  • Integration with systems that have no public API
  • Phased pricing tied to measured hours saved

Who it is for. Operations where the constraint is compliance or legacy systems rather than the workflow logic itself.

Start with the audit

The honest bit. The $2,000 audit is refunded against the pilot if you go ahead. If the week shows the workflow should not be automated — the volume is too low, the rules change every month, or the real problem is upstream in how the data arrives — the report says so and recommends what to do instead. You keep the process map either way.

Representative projects

Three engagements at three points on the ladder, with the band each was actually delivered in and how long it took.

$50K to $150K · 12 weeks, 2026

Nordwind Insurance

A claims workbench with an LLM layer that reads the file, checks coverage against the policy and drafts a recommendation with citations.

42% faster claim decisions in the first 90 days.

Insurance · 4 people · Software & AI
Read the case
$15K to $50K · 6 weeks, 2025

Coastline Logistics

Fourteen manual steps between an order and a dispatch rebuilt as one automated run on n8n, with custom Python for the matching logic.

698 hours a month reclaimed; a two-day cycle became three minutes 56 seconds.

Logistics · 2 people · AI automation
Read the case
$8K to $15K per month · Ongoing since 2026

Helio Home

A weekly AI video ad pipeline: hooks scripted against the winners in the account, generated, cut for Meta and TikTok, tagged for testing.

3.1x blended ROAS across 340 ads in 12 months.

Ecommerce · 3 people · AI video ads
Read the case

Bands and durations as invoiced. Outcome numbers come from each client’s own systems and are documented in the linked case study.

What changes the price

Two companies asking for the same feature can be a month apart in effort, and the difference is almost never the feature. It is the state of everything around it: whether the process exists on paper, whether the systems have APIs, whether the data is one record or four half-records, and how wrong the output is allowed to be.

The audit or scoping week exists to find out which side of each of these rows you are on. That is why the fixed price arrives at the end of it rather than on the first call — a quote given before anyone has looked at your data is a guess wearing a number, and the correction always lands in your invoice, not ours.

The one thing that does not change the price is who is asking. There is no enterprise multiplier here. A carrier pays more than a startup only when the work is genuinely bigger: more integrations, a security questionnaire, a data residency requirement, a migration off an incumbent supplier.

What moves itCheaper whenMore expensive when
Process documentationSteps already written downKnowledge lives in five people's heads
IntegrationsTwo systems with modern APIsSix systems, one with a nightly CSV export
Data qualityOne source of truth, clean recordsDuplicates spread across spreadsheets
Accuracy thresholdA person reviews the outputIt has to run unattended and be right
Security reviewStandard DPA, our usual practiceVendor questionnaire, pen test, data residency
DesignInternal tool, existing patternsNew customer-facing product from zero
DeadlineNormal sequencing, one teamFixed launch date, parallel workstreams

Working to a tighter budget?

The floors above are the lowest price at which this work is still worth buying from us. If your budget sits under them, the pages below say plainly what you get at the floor, what you do not get, and when a freelancer or an in-house hire is the better trade. None of them claim to be the cheapest option available.

  • Affordable AI automation — audits from $2,000, pilots from $4,000
  • Affordable AI video ads — 20 finished ads a month from $3,500
  • Affordable AI UGC ads — what changes below $250 per ad
  • Affordable software development — where a $15,000 build stops

Questions about price

The number you get on the scoping call is a range, and it is deliberately wide — usually plus or minus 40%. The number you get at the end of the audit or scoping week is a fixed price, and it is the one we hold ourselves to: if we scope it wrong, the overrun is ours rather than yours. Holding that line is what the first week buys, and it is why the first week is charged for rather than skipped.

Want the fixed number for your project?

Thirty minutes on a call gives you a fit answer and a rough range. The fixed price follows at the end of the audit or scoping week. Alex Novak, delivery director, replies within one business day.

Get an estimate